Central Lechera Asturiana is chosen by consumers as their favourite milk brand, according to the DataCentric study “A portrait of Spain by brands and consumption”.
The dairy brand dominates in 13 of 17 of Spain’s regional communities and is the most-chosen in Aragon, Principality of Asturias, Balearic Islands, Canary Islands, Cantabria, Castile-La Mancha, Castile and Leon, Catalonia, Madrid Community, Valencia Community, Extremadura, La Rioja and Murcia Region.
The DataCentric study is based on the 2019 Brand Footprint study, prepared from a sample of 12,000 homes, based on the Customer Reference Program (CRP) or “consumer contacts” variable, an indicator that measures how many people and how many times a year the brand is bought in each home (Source: Kantar).
DataCentric, 20 years of experience
The company that issues the report is DataCentric, which has been producing data reports for companies for 20 years so that they can improve business process performance and optimise investments in sales and marketing actions, always sharing an analytical vision and insights derived from projects.
